Video Series for Sellers

Sellers! I invite you to get to know me a little better through my video series. Find out how I can be the edge in your real estate sales from start to close and beyond!

How I Help Sellers

The Wexford and Cranberry areas are very active markets. Marketing is of the up most importance in order to bring as many buyers as possible to your home first. Berkshire Hathaway HomeServices The Preferred Realty is the leader in having an online presence for marketing homes for sale and I utilize many other marketing tools to bring your house to the forefront. My focus is to sell your home at the top end price range for your neighborhood and to maximize your return on investment.

Property Evaluation
I’m not doing my sellers a service by misleading them or letting them proceed without a thorough, honest and objective evaluation of their property prior to pricing and going to market. Let me give you this opinion, but also ideas and strategies to improve your property in the current market environment.

Proper List Pricing
Properties listed at the right price sell fastest and put the most money into their sellers’ pockets. Under–pricing can cost you money you really need to move on in life. Over–pricing is a bad practice that can keep a property on the market longer than necessary and end up with price reductions and low–ball offers.

Market Updates
I’ll keep you updated on market conditions and how they may call for price changes or other actions to adapt.

Price Negotiations
Good markets or slow markets, buyers are always trying to pay the lowest price or negotiate for seller concessions. I do this every day, and will help you to respond to offers and counter offers unemotionally and with the very best end result.

Inspections & Repair Negotiations
Price negotiations are only the beginning. Once a contract is in place, there are documents, disclosures and inspections to get past. Any of these items can result in further negotiations and can make or break a deal.

Contract to Closing Process
Dozens of detailed tasks, document deliveries, deadlines, inspections and mortgage details are all in store between a price agreement, contract and a closing. I utilize a transaction management team and will keep your transaction organized and moving.

Experts agree—the housing market is booming, and this increase in buyer activity is turning into offers, and in some cases, multiple offers. Sellers still have to be cautious, however. Even with the welcome combination of price stabilization and buyer urgency, it’s important to position homes competitively. We will price your home to net you the most money possible. Pricing your home right is important – motivated buyers will see and compare everything on the market. Furthermore, appraisals are now extremely conservative; if a buyer were to offer over market value, it’s likely a seller would have to reduce the price to meet the appraised value.

To further assist in the speedy sale of your home, our signature service includes digital platforms, social media, and creative and traditional advertising approaches. The plan includes exquisite – and extensive – professional photography that will showcase your home and highlight its best features.

In addition, we will assist you is preparing your home for sale. We offer complimentary home staging and preparation consultation as well as pre-inspection and concierge services.

Staging can be as minor as touch-up paint and clutter reduction, to increased lighting and furniture storage. Concierge services including supplying you with vetted plumbers, electricians, and handymen to repair anything that may come up doing a buyer inspection. The goal is to show your house in the best possible light and to avoid any problems ahead of time.

From the first consult to final signing, we’ll work with you each step of the way to ensure your experience is a memorable and positive one! We pride ourselves on integrity, honesty, and creating long-lasting relationships. We will go out of our way to personalize the buying process for you! That means we are always here when you have questions, and will return your phone calls promptly. We will explain in detail all the paperwork necessary to facilitate a successful transaction.

We’ve gathered a list of information that would be beneficial to you as a home seller. Feel free to utilize these resources, as well as contact Lauren Stratton with any additional questions you may have.

• Free Home Value Report
• Getting The Best Price For Your Home
• Home Appreciation
• The Listing Contract
• Top Reasons Homes Don’t Sell

These are just some of the many topics we can discuss when planning to sell a home. Feel free to contact us with any questions you may have!